There is nothing like starting a new branding project, and this one from Strata Nest was (and still is) a massive job.
Like all the branding projects we take on, it can only begin once we get grounded in what the business does, its purpose, and position in the market place and what problem they are looking to solve. We pull all of this information out of our clients through a series of phone calls, mood boards and questionnaires, to ensure we start the project with a really clear vision of the company. Knowing upfront Strata Nest have plans to roll out the business as a franchise, along with several sub-brands that will need to be able to fit inline with the master brand identity was critically important. Our Branding team really smashed this one out of the park, both Ben and Michael loved the idea and direction we where able to take with their branding. We’ll continue to show you more work with them over the coming months!
Thorough brand identity work and style guide